Vintage and Vogue

Auction 2008

Client

Inly School
Presented at Inly’s Annual Fundraising Auction

Goal

Through this, the 4th piece Rowboat Productions has produced for Inly school, Inly wanted to celebrate its 35 year tradition but also illustrate its cutting edge approach to education. Inly wanted the video to show the dynamic nature of the school. They wanted to show kids engaged in experiential activities, academics, sports and arts. They also wanted the images to reinforce the message in the lyrics that stressed living purposefully with an attitude of openness. They wanted the images to convey this feeling. Unlike some of the other pieces that Rowboat has produced for Inly, this one had shorter shots that captured the joy and industry of the students. The school wanted this piece to remind parents why they send their children to the school and to encourage them to continue to donate funds to the school’s mission.

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