Forging Ahead
A Tribute to the Clark Family
Client
South Shore YMCA
Presented at the YMCA’s Annual Fundraiser “Taste of the South Shore”
Goal
To create an historical and promotional video that would inspire others. The piece was to trace one family’s 100 year history with the YMCA, outline its 5 generations of commitment and dedication as well as convey the Y’s mission. The YMCA specifically wanted to capture the passion of the family as a way to encourage others to become passionate about the organization. A key element of this piece was to find a way to parallel the values, success and growth of the family and its world-wide tool manufacturing business with the YMCA’s values and its growth in the region.
Recognition
2008 Hermes Creative Awards – Gold (Association of Marketing and Communications Professionals).
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